welcome

Software and design for small businesses.

I help founders and operators build the technology their business actually needs. Strategy, architecture, full-stack development, and design. No fluff, no overengineering. Just tools that work.

Recommended

OpenClaw: What It Is and How to Get the Most Out of It February 6, 2026 ai automation ops tools

Why I Skipped the CMS February 5, 2026 architecture content tools

Documentation That Scales: Constitution, Contracts, and Runbooks February 5, 2026 documentation architecture automation process behind-the-scenes

Fixing Navigation and Analytics: When Your Data Lies About User Behavior February 5, 2026 htmx analytics ux architecture behind-the-scenes

HAL: Cutting 100-300KB of JavaScript by Moving Routing to Build Time February 5, 2026 performance jamstack htmx

HAL: Build-Time Link Rewriting That Makes Navigation Feel Instant February 5, 2026 htmx performance architecture

Web Components + HTMX: A Lean Architecture for Content Sites That Ship February 5, 2026 architecture web-components htmx performance

Zero-Server Analytics: How I Replaced a SaaS Bill with Netlify Functions and GitHub February 5, 2026 analytics serverless netlify github

Mobile-First Layout That Ships: How PrimaryLayout Solves Real UX Problems February 5, 2026 ux css layout htmx

Why I Built My Own Analytics Pipeline (And What It Actually Costs) February 5, 2026 analytics automation behind-the-scenes

The Static Site Playbook: Shipping a Content Product on a Near-Zero Budget February 5, 2026 jamstack architecture static-site-generation performance

How This Site Works: Architecture for a One-Person Team February 5, 2026 web development architecture performance JAMstack

Progressive Enhancement with HTMX: Ship Fast, Degrade Gracefully February 5, 2026 web development htmx progressive enhancement

Web Components as a Business Decision February 5, 2026 web development web components javascript

Less JavaScript, More Leverage: Why I Ship With a 35KB Budget February 5, 2026 web development performance architecture

Static Site Generation: The Business Case for Pre-Rendered HTML February 5, 2026 web development JAMstack performance SEO